Tag Archives: Public Relations

PROpenMic.org Traffic :: One Year Anniversary

Our PR social network has been in action for one year, as of April 1st.  I thought you might like to know how we’re doing.  I’d also appreciate your feedback on the network.  We can’t get better without hearing from your members (and those that haven’t joined, yet, too).

Here’s an update on PROpenMic‘s traffic over the first year. Only April ’08 through February ’09 (11 months) are available.

I’ve used publicly available information from Compete.com and Alexa.com.  They are services used by media buyers to determine rates for ad buys, for instance. Continue reading

Seeking Advice Online :: What’s the best advice for PR students?

Brad J. Ward (Squared Peg and on Twitter) asked a question on Twitter about two weeks ago.

bradjward: HEY!!!! If you had 133 characters to tell a class of PR college students something, what would it be? Tag it #jr342. Thanks!! And retweet.”

The responses started rolling in. Five pages. Over 60 responses.

[iframe http://search.twitter.com/search?max_id=988531643&page=5&q=jr342 580 400]

The Tweets actually were quite good.

Update: In fact, they were so good – here is the presentation he worked up for the presentation.

JR324 Presentation

View SlideShare presentation or Upload your own. (tags: pr college)

Twitter PR Advice
Kevin Dugan, Strategic Public Relations, on @prblog, and in PROpenMic, posted about it on PROpenMic last night. Twitter Creativity, Beauty, GOLD MINE.

Kevin’s post reminded me of that experience and started my brain to spinning again. You know that’s always a scary thing. So, I thought … with people seeking advice on Twitter, what if they searched Google? So, I did.

Google is your friend. :o) “best advice” for “PR students” … Yep, I went searching for knowledge from the great wizard behind the curtain.

It begs the question, like in the video below, “Where did we go for these answers BG?”

Well, my guess is … the library, or we asked someone face-to-face. What a concept. :o)

That said, as if it’s news to anyone … people are using online resources more and more every day. As in the case of Brad’s Twitter thread, the advice can be quite good and useful.

Let’s see if Google does a good job. You can be the judge.

Here are the top Google results:

[iframe http://www.google.com/search?q=%22best+advice%22+for+%22PR+students%22&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enUS266US266 580 400]

Open the search for “best advice” for “pr students” in another window, if you wish.

I was a bit surprised to find posts from this blog, Marcomblog and Forward Blog all in the top 20 results. Made me wanna do the Snoopy dance a bit, I’ll admit.

But, look deeper and you’ll find that almost all the results are relevant and do provide some good advice.

This further started my mind spinning and it reminded me of another classic I saw the other day. It came from Bob LeDrew, @bobledrew and FlackLife. Here it is, go see Let Me Google That For You, a very funny site. Bob shared that in the PRMindshare listserve, actually. I’m glad he did.

It’s a funny site and fits this discussion. When students ask questions, I often want to say, “You know, (insert name of software here) has this wonderful button in the top menu bar. It’s called “Help” and you’ll learn a lot by exploring there.”

Lessons here? There are a lot of good people online that will help you. Much of the advice you’ll find can actually be quite useful and worthwhile. That said, always be skeptical. Double check. Do your own research. Form your own opinions. The name of the blog, infopinions, comes from the realization that all this social networking and sharing really is (a) a little bit of information mixed with (b) a little bit of opinions. Skepticism can be a good thing. Be skeptical and research for yourself. Then, when you do find good info … thank the good people like Brad Ward, Kevin Dugan, and Bob LeDrew (and all the others) that enrich your life by sharing it with you.

OK, that’s how my mind works. I know. Scary.

Now, on to the video that will definitely make you think. It, too, comes from us via great contacts. Caroline Jones, @carolinejones on Twitter, who kindly shared this cool video posted by Phil Gomes in Edelman Digital’s Authenticities blog.

And, while we’re at it, here’s a presentation about Twitter as a PR tool. Good info! It comes to us from one of our favorite academic bloggers, Corinne Weisgerber, PH.D. at St. Edward’s University in Austin, Texas. You’ll love her blog: Social Media for PR Class. Thanks, Corinne!

And, to top it all off … this presentation was even tweeted last night by @prsarahevans of PRSarahEvans.com. ;o)

Students: The Council of PR Firms asks, “What is the most dangerous idea in PR today?”

Cross-posted from PROpenMic.

Reformed PR practitioner B. L. Ochman writes a review of the recent Council of PR firms (CPR) critical issues forum in her blog, What’s Next.

Read the Council’s take on the event in Dangers Equal Opportunity for Smart Marketers, PR Firms, Lively Annual Public Relations Council Critical Issues Forum Addresses “Most Dangerous Ideas” for Future of PR.

The conversation has actually already become an old one. The paradigm shift caused by the advent of social media software (both free open source and paid platforms) has given voice to the masses in a way never seen before. Word of mouth (WOM) is now digital and spreads like wildfire, or creeps along where no one can see it – then achieves a Groundswell of reach people in PR only dreamed of just 10 years ago.  Continue reading

Twitter as a tool for college public relations students

Last week we discussed Twitter a bit more in class.

As we talked about it, I went online and asked those on Twitter at that time to chime in with their reasons why they used Twitter.

Hey, I’m in class … the students need to know … why do you use Twitter? is it a useful tool? convince them, please! :o) 04:44 PM September 23, 2008

I was amazed at the number of people that so kindly responded. Thank you all very much!

Here are their tweets. You can actually click on their photos and find their Twitter accounts to follow them, too. It really is a great list to start with as it contains journalists, PR students, faculty and practitioners all in one string of about 60 to 70 Twitter users. There are some multiple responses from a few people, so it looks like about 60+ people for you to follow. That’s a great starting point. Continue reading

The Blogs of PROpenMic :: Students, Faculty and Practitioners … Read ’em

Recently, to help promote the blogs of PROpenMic, I put out a call to all members. Share your blogs. We want people to find you and read what you’re interested in re: public relations.

Well, we got quite a response. Students, faculty and practitioners responded.

The list below represents the post I shared on the front page of PROpenMic. I hope you’ll go check them out, too. And, join PROpenMic if you haven’t already. We just crossed the 2,000 members mark and well on our way to 2,100 and beyond. Continue reading

Wonder why we do local reporting in class activities? Look at CNN … if it’s good enough for them …

OK, I’ll admit. This is a little bit of a personal rant. I don’t do this much, but I’m kinda fed up – just a wee bit – so, I’m venting. :o)

Local news reported in a social network / emerging digital media kinda way.

When I first thought of this for classes, some time ago, I’ll admit to having that image of Al Franken’s SNL faux coverage of politics flashing through my mind. But, today it really is possible and provides students with realistic and valuable experience.

As we embark on our class activities at The Loveliest Village, students may wonder why we’ll be doing all this local reporting using lil’ cameras, laptops and social media / social network software platforms to publish.

Well, if it is good enough for CNN, it’s good enough for us, right?

Now, imagine using the skills my students develop in these exercises and then share those stories, videos, photos and more with news outlets online and print.  Hey, they are seeking content. Get the drift? This is how we all may be doing a good portion of media relations in the future.

Actually, forget the future.  I had students doing it today.  This summer they pitched and delivered stories, video and photos.  This semester they are collaborating with multiple news outlets to place stories they will create for class.  Yep, it is not just what they post in The Loveliest Village.  These news outlets have actually sought us out for content.  No kidding.

So, students will create content much the same as CNN is now doing.  Pretty cool, huh.  ;o)  And people said I was nuts.  Sorry, couldn’t resist.

Well, some people said I was crazy.  Didn’t know what I was talking about. Why show students how to do this?  Hmm?  If it is good enough for CNN, I guess it’s good enough for us. :o)

According to that PRWeek article, at CNN journalists “…will report for broadcast and digital mediums with lightweight kits, including wi-fi-enabled laptops, cameras, and editing tools.”

So now, our students will be able to understand how major media works – the new way.  They’ll be sharing the content that reporters are looking for in this new world.  Not only ‘are’ we way ahead.  We’ve ‘been’ way ahead, for some time.  Update: And, by the way, it isn’t just major media.  Local … local … media has sought us out to create content for their sites.  Hello?

What CNN is now doing is what we’ve been talking about and doing for a long time now.  :o)  Just sharin’ …. just sayin’.

/rant