Cross-posted from PROpenMic.
Council of PR firms (CPR) critical issues forum in her blog, What’s Next.eformed PR practitioner B. L. Ochman writes a review of the recent
Read the Council’s take on the event in Dangers Equal Opportunity for Smart Marketers, PR Firms, Lively Annual Public Relations Council Critical Issues Forum Addresses “Most Dangerous Ideas” for Future of PR.
The conversation has actually already become an old one. The paradigm shift caused by the advent of social media software (both free open source and paid platforms) has given voice to the masses in a way never seen before. Word of mouth (WOM) is now digital and spreads like wildfire, or creeps along where no one can see it – then achieves a Groundswell of reach people in PR only dreamed of just 10 years ago. Continue reading