Before writing this post, I prepared a long post filled with notes and comments about StoryCrafter.
…StoryCrafter is a CMS adaptation of the works of many people with the goal being to further development of the SMNR…
However, having watched and read the comments and posts made by some re: StoryCrafter, this post seems more appropriate now. Perhaps I’ll post that long review, of sorts, later on. It is ready in drafts.
I don’t know, I’m funny in that I like to keep all things in perspective whenever possible. So, a little perspective.
First, and foremost, the problems with releases today has little, if anything, to do with how they are delivered, nor how they are formatted. Period.
The problem with releases today is, first of all, the writing of said releases. Next, the problem with releases is that way too many are being released. They don’t contain actual news.
So, with that covered, we turn to another reality of social media releases.
Take a pie. A big pie. Cut a sliver, oh … say angel hair width. Got it? Well, that sliver drastically over represents the people in the world today that likely have any desire to receive such a release. In fact, you could likely cut that sliver into 1,000,000 parts and 1/1,000,000th would represent the journalists, alone, that would likely want to receive such a release. Truth is, no one knows. There has been no research into the question – that I know of, to date. And, actually, I’m probably over estimating the percentage in each case.
The social media release is just one of many issues being discussed and tinkered with in public relations today. We want to know about it. It is interesting. That is all.
So, with a bit of perspective established, here are my thoughts … if you care. It is long. I’m really just writing for my students (I can make them read it) and for myself as a note taking process.
First, some of the comments left on the first Edelman StoryCrafter SMNR are ridiculous. Seriously. Others actually give ridiculous a bad name. Then, some are fair observations and suggestions. Go look for yourself. I don’t think you’ll need any guide from as to which ones are goofy. Continue reading