Stunt PR. Isn’t it old school? Passe? Not really. It happens every day. And, it is not passe at Auburn University (in Montgomery). This one didn’t quite go the way they likely planned it. For the record, I liked it. Cute fun. They had a baby wearing the glasses. Who wouldn’t like that photo?
An attempt to get into the Guinness Book of World Records was staged in the Physical Education Complex gym. The goal? To get more than 1,400-something people to show up and don Groucho Marx glasses and moustaches. Simple fun. Doesn’t hurt anyone. Right?
…I once shot
an elephant in my pajamas. How he got in my pajamas
I’ll never know…
Tonight, on the MSNBC program, Countdown with Keith Olbermann, the stunt was covered.
Problems? Keith called AUM “The University of Auburn” in Alabama. Um, no Keith – barely close. It was AUM – in Montgomery. Hello?
Then, noting that only 1,080 people showed up, Keith quipped (in a barely passable Groucho accent) something like, “Now these people may look like idiots, but dont’ let that fool ya’. They really are.”
That’s a paraphrase, but I don’t feel like watching the rerun later tonight to get the correct quote. [OK, I was still up and watched the rerun. Now the quote is verbatim. Man, I need a life. :grin:]
Well, I’m sure he was just poking gentle fun.
For the record, the event was apparently a simple stunt. The announcement on AUM’s Web page says nothing about the purpose of the event. Perhaps it was just a simple way to have some fun and try to get a lil’ publicity. Sadly, in at least the one instance cited above – it did not work. But, local media covered it. That was their target market, so – at least they got a mention. *Ahem* … the local coverage was kinder, too.
Keith, if you are listening, that was AUM – as in Auburn University in Montgomery, Alabama. Nice people. We are Auburn University in Auburn, Alabama. There is no “University of Auburn,” but there is a place we call “The university of Alabama. Auburn.”
Just a gentle poke of fun at our friends up north.
“It’s hard to get ivory in Africa, but in Alabama the Tuscaloosa.” – Groucho Marx
Hey, they got coverage. 🙂
(Image Source: AUM Web Site)