Our PR social network has been in action for one year, as of April 1st. I thought you might like to know how we’re doing. I’d also appreciate your feedback on the network. We can’t get better without hearing from your members (and those that haven’t joined, yet, too).
Here’s an update on PROpenMic‘s traffic over the first year. Only April ’08 through February ’09 (11 months) are available.
I’ve chosen a selection of sites for comparison that are considered by many to be staples (of sorts) in the online communication, marketing and public relations professions. All are niche. All, but PROpenMic, are actually organizations or businesses with budgets. We don’t have one of those ‘budget’ things at PROpenMic. ;o) More on that, later.
The reality is that we are the only social network site soley focused on bringing together students, faculty and professionals. So, it is kind of hard to make strong comparisons.
We do (IMO) seem to be performing pretty well when stacked up against these larger organizations. Does this mean that for social networks, it is what the members make of it?
Read my thoughts, or go straight to the stats.
For example, you’ll see that if PROpenMic accepted ads (we don’t, and never will) our network would likely be more appealing to advertisers than all but O’DwyerPR.com (and we’re pretty close to them, too). Does this mean that low budget / no budget social networks can be monetized?
I believe it is important to note that all of the other sites in this comparison have staff and budgets. PROpenMic is a voluntary and organic social network. By organic, I mean that the site perpetuates itself. The growth of the site, and the content posted in the site, is all determined by the membership. We are all volunteers. Even me.
Our audiences are somewhat similar. All five of the other sites either charge subscription, membership fees – or, they are using their sites to drive interest in their enrollment, seminars and conferences. PROpenMic isn’t doing any of that (for profit). Sure, some people promote their events in our Events group, but it is hardly the same.
All of the other sites have staff devoted to their sites (and budgets) in order to populate, promote and maintain their sites (and/or organizations). In some instances, they have paid authors/writers creating the content for their sites. Each of the others sites (aside from PRSSA, I imagine) produces, on average, more promotional emails to their members than PROpenMic.
Overall, I’d say PROpenMic.org is a success. Depending upon the metric you look at, we seem to be performing close to, equal to, or better than all the other sites – except O’Dwyer’s … again, we’re awfully close to them, too.
Look, none of us are buring up the internet in Top 1,000 site traffic, but that’s not the goal. We’re all niche. We want to reach those relatively small audiences (that’s small in a world view of Internet traffic). So, how do we perform in comparison to one another?
For the graphs below, click on them and they will enlarge.
Unique Visitors: (average per month)
Rank: (the lower the number, the better your rank)
Total Visits: (monthly average)
Page visits/views: (monthly average of per visit pageviews)
odwyerpr.com has a traffic rank of: 232,877
propenmic.org has a traffic rank of: 291,090
myragan.com has a traffic rank of: 508,609
communitelligence.com has a traffic rank of: 550,729
prssa.org has a traffic rank of: 644,172
holmesreport.com has a traffic rank of: 670,656
Averaging the rank of both Compete & Alexa stats:
Note, again … the lower the number, the better your site ranks.
PROpenMic: 245,213 compared to…
Please let us hear from you. I’d love to know what you think, one way or the other.
Thank you to all that have made PROpenMic what it is! I’ll do another post on the anniversary day (April 1st) thanking some very kind people that have helped along the way.