Clever Video Comic Book Promotion :: Johnny Bunko

Kevin Dugan, of the Strategic Public Relations blog, recently shared the following videos via FriendFeed, a social network sharing tool. (Students, check out FriendFeed.)

Both are good examples of video used in creative and compelling ways.

The Johnny Bunko video isn’t unique, as we’ve seen comic book videos many times. But, watch it. They poke fun at old business books. They use their own content to create the video which is certainly more entertaining than the usual interview with the author, for example.  It does more to sell the book than anything else I can imagine.  Viral?  It has been watched more than 25,000 times.

The book has a Web site, Johnny Bunko. It also has its site and a rank of #3,200 in books overall, right now. Um. that’s impressive. Check out “The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need.”

Johnny Bunko trailer from DHP on Vimeo.

Another video Kevin shared is this rather entertaining lip sync from the people at Connected Ventures.

We did this video one night after work. We are a company called Connected Ventures, a group of friends who work for: Vimeo, CollegeHumor, Busted Tees, and Defunker.

The video is, of course, hosted at Vimeo and illustrates the staff really buying into their client’s product. Fun video and it works.  Kind of an “agency eats client’s dog food” thing?  I like it.

This one really went viral.  A year old, it has been viewed more than 1.7 million times.

Lip Dub – Flagpole Sitta by Harvey Danger from amandalynferri on Vimeo.

By the way, just as an observation, Vimeo has the cleanest and sleekest presentation and layout of any video sharing site. I’ve always liked their use of white space and clean design more than any other video site.


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