Danika Kmetz, a great PR intern from Illinois State University (and President of her PRSSA chapter), has created two very fun videos with the best kind of testimonials possible. The first is from Hope, a camper at ASCCA’s Teen Week taking place this week on Lake Martin. The second is a mashup of clips from last week’s Adult Mentally Disabled camp.
There are many ideas at work behind these sites. The most important is to provide a look inside camp that will reach out to our campers, their parents and anyone that has yet to consider a therapeutic recreation opportunity.
You might be surprised that engaging people in comments and conversations isn’t as important here. Our clientele isn’t as ‘into’ the social media scene as those that read my blog, for instance. But, with the launch of our social network, ASCCA Friends, we’ve begun to see interaction that never took place in our blogs. ASCCA Friends is built upon the Ning platform.
Now, we are seeing parents and campers engaging in conversations. Just today, for instance, this comment was left by the mother of a camper:
Even though I don’t get to stay at camp with you guys, it’s my favorite place to visit. The 3 and 1/2 hour drive is totally worth it just to be greeted by all of the smiling faces of the staff and campers. Camp ASCCA must be the happiest place on earth. – Denise Brock, Fort Payne, AL
And then there is this one from today, by parent Terri Shaw:
My child is attending Camp ASCCA for the first time this week , July 14th thru July 18th. I have encouraged the camp because he needs time away from parents to make new friendships and to see other children with disabilities.
Now, I ask you. Can you beat this for engaging with your stakeholders?
You may notice, we do not take the ‘poor pitiful crippled child’ approach that so many nonprofits choose to follow. We have fun. We try to show you the reality of working with these children and adults. Again, we have fun. This is real life, folks.
I dare to say, the overall presentation on the sites is something that has not been done before, regarding people with disabilities. If you can show me some site that has done it, please point me to it. The only other ‘real life’ approach I know of is the BBC’s Ouch! Podcast. And, we were online before them. 😉 Realistically, in our environment, we couldn’t get away with their ‘very real’ approach, either.
Hey, if these two videos don’t make you smile … I fear there’s no hope for ya’.