My Opinion: UAB Is A Leader In Online Higher Ed Creative Marketing and PR

That’s my opinion. I believe it is valid.

First, a confession. I’ve been delinquent in posting this. They told me about a job opening they have and I shared it with students, first. Sorry. But, the details are below.

This is a group I think anyone would want to work with in PR and marketing for higher ed. The team of Jeffrey E Keeton, Hope Harrill, Andrea M Reiber … and others … is doing some remarkable work. Their project on Antarctica research, with Jeff Keeton and Dimitri Glazkov is particularly interesting. I wrote about it here.

They win awards, too.UAB logo

So, if you’d like to join a cool team … check this out. They actually seem to have three opportunities. One is the coordinator. One is the electronic media coordinator … and the other is an assistant coordinator. So, opportunities abound.

WEB CONTENT COORDINATOR
Job Code UI302N1
Job Description: Under limited supervision, this position is involved with developing and providing content that will motivate and entertain users so that they regularly access the web site and utilize it as a major source for information and decision making. Responsible for providing technical support, as well as, performing web site editorial activities including gathering and researching information that enhances the value of the site. Locates, negotiates, and pursues content. Seeks out customers to gather feedback for web site improvements and enhancements. PLEASE NOTE: This position will be filled as a part-time irregular working 40 hours per week with the possibility of becoming a full-time position.

Hey, I see this as a foot in the door kind of opportunity. Good salary. Good team. And, you’ll be among the first to be doing this kind of work. Great for a recent grad with a bit of experience.

Thank you, Andrea and Jeff, for sharing this with me.

The details …

Web Communications Specialist

Web Communications Group

University of Alabama at Birmingham

205.975.2946

Creative & Marketing Group
Job Title WEB CONTENT COORDINATOR 0703013
Job Code UI302N1 WEB CONTENT COORD

Job Description Under limited supervision, this position is involved with developing and providing content that will motivate and entertain users so that they regularly access the web site and utilize it as a major source for information and decision making. Responsible for providing technical support, as well as, performing web site editorial activities including gathering and researching information that enhances the value of the site. Locates, negotiates, and pursues content. Seeks out customers to gather feedback for web site improvements and enhancements. PLEASE NOTE: This position will be filled as a part-time irregular working 40 hours per week with the possibility of becoming a full-time position.

(Annual Salary Range: $32,136 – $41,350 – $49,816)

Job Categories of Interest Information Technology

Minimum Qualifications this position requires a bachelor’s degree in English, journalism, graphic design, communications, or a related field. The position also requires at least 2 years experience in production management, web page design, and HTML. Must possess effective written and verbal communication skills. The ideal candidate will have knowledge of web content management and web development processes, Web/IT skills, strong writing and editing skills and the ability to work within a team structure. 3 years of experience with web content development and management highly preferred. PLEASE NOTE: This position will be filled as a part-time irregular working 40 hours per week with the possibility of becoming a full-time position.

Entity University

HR Organization 184200000 Creative & Marketing Group

Job Title WEB MARKETING ASST 0702088

Job Code UM422E1 MARKETING ASST

Job Description This position, in smaller environments, functions to assist or coordinate the marketing effort for a UAB product or service. Primarily, this marketing effort will be under the general direction of a manager who is directly or administratively involved in the marketing of the product or service.

This position, in a larger environment, (Marketing & Creative Services) serves to assist in a subject of the marketing effort related to a product or service, or may coordinate a smaller project. The department prefers the following HTML experience, strong MS Office Skills, strong verbal and written communication skills; knowledge of basic Marketing concepts, Web Marketing experience, and a working knowledge of concept development. The department prefers candidate with strong web-page skills. The Annual Salary Range is($29,141 – 37,502 – $45,198)

Note: Routine clerical and administrative clerical experience will not satisfy experience requirements. This position is a part-time irregular with the possibility to going full-time.
Job Categories of Interest Professional and Administrative

Minimum Qualifications This position requires a bachelor’s degree in Marketing, Public Relations, Advertising or a directly related field. Four years of professional level marketing experience will substitute for the educational portion of the experience requirement. The department prefers HTML experience, strong written and verbal communication skills; knowledge of basic Marketing concepts, Web Marketing, experience; working knowledge of content development. The Annual Salary Range is($29,141 – $37,502 – 45,198)

NOTE: Routine clerical or administrative clerical experience will not satisfy the experience requirements. This position is a part-time irregular with the possibility of going full-time.

Entity University

HR Organization 184300000 Media Relations

Job Title ELECTRONIC MEDIA COORDINATOR

Job Code UI303E0 Electronic Media Coordinator

Job Description Under the general supervision of the Broadcast Media Relations Manager, this position will coordinate and implement new media strategies and initiatives. Will lead the collaborative efforts with all Public Relations and Marketing units, as well as other university entities, to explore/research new media opportunities, to develop and implement new media strategies and projects. For example, Pod casting, blogging, incorporating new audio, video and web-based technologies into the university’s media relations, marketing, public relations, publications, and Web communications plans. Understand the university’s business models and goals, and develop interactive strategies that will achieve objectives and support the brand identity. Assists staff with interactive media strategies. Handles editing video and audio content for use in new media strategies (i.e. new media press releases). Department strongly prefers proficiency with internet browsers (Explr, Safari, and Firefox) Mac and windows applications (pring & online) environ.

Must have strong written and verbal communication skills, and must have hands-on experience in social media, blogging, podcasting etc. Note: All candidate must have all of the above strongly preferred skills, no exceptions. The primary duties include coordinating and implementing new media strategies, helping Media Relations staff develop and guide interactive media strategies, developing news releases, podcast, and manage internet media relations. Also responsible for launching, maintaining, and evaluating aggressive social networking campaign. Additional duties include managing RSS (Really Simple Syndication feeds to allow for receiving UAB news, and website monitoring. The Annual Salary Range is ($43,200 – $54,000 – $66,000)

Job Categories of Interest Professional and Administrative

Minimum Qualifications Bachelors Degree preferably in English, Communications or a related field and at least three years of experience in an electronic media or broadcast environment, preferably in a publications (online and print) setting. Proficiency using internet browsers (Internet Explorer, Safari, Netscape, Firefox, etc.) Strong written, verbal and electronic communications skills. Experience using Mac based software and applications, as well as Windows applications.

Other specific skills include, Knowledge of non-linear editing (FinalCut Pro). Hands-on experience in social media, which could include profiles on leading networks, (MySpace, Facebook, etc) or a personal professional blog. Excellent analytical and problem-solving ability. Excellent interpersonal skills (teamwork, collaboration, leadership). Ability to practice effective verbal and written communications skills. Be familiar with standard audio and video codes; translate video and audio content into various forms to multimedia outlets. Know which software; applications etc. that end-users need to access video and audio products on our websites. Knowledge of digital media production including editing and compressing digital video and audio. Know how to develop a new media press release. Understanding of blog publishing systems (maxeable type), HTML, RSS, graphics programs and search engine technology. The Annual Salary Range is ($43,200 – $54,000 – $66,000)

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0 thoughts on “My Opinion: UAB Is A Leader In Online Higher Ed Creative Marketing and PR

  1. drew

    Wow, I’d dare to say that most universities value and crave new media, but are still unwilling to staff the kind of dedicated personnel it requires. …online video, podcasting, etc…

    UAB is ahead of the curve. Great Post.

    Reply

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