Marcomblog Adds Asia PR Strategist to Roster :: Michael Darragh

Cross-posted from

WMichael Darraghelcome a new member to the Marcomblog contributors roster – Michael Darragh of Ogilvy Public Relations Worldwide. Michael is located in Shanghai, China. So, we now have contributors from four continents – Asia, Europe, Australia and North America.

I became aware of Michael when he recently started a blog at called Navigator.

Michael is a Digital Influence Strategist and that means we have someone that is quite familiar with social media in Asia, particularly China. To me, this is a terrific opportunity for the students to learn even more about social media in PR and marketing around the world. So, I thank Michael for joining us.

…Marcomblog now adds Asia to the list of PR markets represented by our generous contributors…

Then, there is the second paragraph after the pullquote.

Michael Darragh has stared at computer screens since 1986, and worked in new media since 1996. He joined Ogilvy Public Relations Worldwide in 2006 as Digital Influence Strategist, China. Michael is based in Shanghai and has previously lived in Sydney, Guangzhou and Barcelona.

Michael is blogging in the same place the students blog, too.

Navigator is about the power of digital influence, with an emphasis on trends and activities in the Asia-Pacific. The blog is intended for professionals, students and anyone with an interest in digital communications.

Thank you, Michael, for coming onboard with Marcomblog. We look forward to your first post, perhaps about the state of social media in China and what types of projects you work on for Ogilvy.

Now, we just need practitioners from Africa, South America and Antarctica. Well, perhaps we can at least get two out of three on that one. The Antarctica practitioner, although we have interviewed one in class (I’m not kidding), may be hard to find.


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