e have discussed wikis in class. The most recent example, aside from our own exercises, relates to a former student that pitched wikis to her new bosses – Wall Street lawyer-types doing mergers and acquisitions.
Her bosses took her suggestion to heart and, as she recently reported to me, they have the IT department working on implementing them for their business practices.
Robert Scoble’s ScobleShow offers an interesting interview with Mike Cannon-Brookes, CEO of Atlassian and Jonathan Nolan, director of Atlassian’s developer relations. Their firm is offering “Enterprise Wikis, Project Management, Bug Tracking … (or) enterprise software solutions to the world’s leading organisations.”
Cannon-Brookes made one remarkable statement. He revealed that among Atlassian’s customers “pretty much every major American investment bank is a customer.” He also noted that SAP and Oracle are customers of his company.
So, students may gain a little insight into who and why companies are using wikis from this interesting interview. Go watch it, please.
Update: Speaking of wikis, here are two Peanut Butter wikis from UK educators Richard Bailey and Philip Young. These are fine growing resources. The mediations – Resources for students of PR, Journalism, Social Software, Media Ethics and the PR BOOKS – Recommended sources for public relations wiki. And, as always, we can not forget the NewPR/Wiki from Constantin Basturea.