This all stems from a conversation Todd had with Tom Foremski about how the press release has to adapt / change in this new social media environment.
I’ll share this example with my students as we’ll be practicing writing this very thing this semester. We have, of course, been practicing writing releases using the new tools and media for about two years. But, the template is a great new resource for ideas. Many thanks to Todd. A great job.
Check out his post and download the template. I think I’ll have my students create samples in a wiki over the coming weeks as an experiment.
Side note: I almost met Tom Foremski on Monday. Unfortunately, he was not able to attend the conference (PDF) I visited. My loss. Everyone I’ve met through this blogging speaks well of Tom. Perhaps someday I will have the pleasure.