PR Challenge of the Year? NASA to Unveil Plans to Send 4 Astronauts to Moon in 2018

I don’t know. Is NASA out of their minds? Could there be a more inopportune time to make such an announcement?

With the horrendous damage from Hurricane Katrina and the lumbering Ophelia; plus, the $300 Billion spent on Iraq, could NASA be making a big mistake in going ahead with this announcement today?

It just seems that public perception will be, “What the …? You can’t get the spacecraft you have now working right. Now, with all the suffering in our homeland, you want to take a field trip to the moon? We’ve been there already. It looks kind of like New Orleans and Southern Mississippi does right now. Barren.”

How would you handle this if you were charged with spearheading the campaign to win approval by the U.S. Congress and American public? How do you think this will be received by the public?

Admittedly, there could be an economic boon to many areas of the U.S. where these contractors do business. But, is that enough?

SPACE.com — NASA to Unveil Plans to Send 4 Astronauts to Moon in 2018
By Brian Berger
Space News Staff Writer

WASHINGTON – NASA briefed senior White House officials Wednesday on its plan to spend $100 billion and the next 12 years building the spacecraft and rockets it needs to put humans back on the Moon by 2018.

The U.S. space agency now expects to roll out its lunar exploration plan to key Congressional committees on Friday and to the broader public through a news conference on Monday, Washington sources tell SPACE.com.

(Source: Poynter Online :: Al Tompkins)

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