Tomorrow we visit Camp ASCCA / Easter Seals (Alabama’s Special Camp for Children and Adults).
Camp ASCCA is the world’s largest outdoor recreation facility for people with disabilities. Now, that phrase – people with disabilities – would not be used by the guys below for their t-shirts. And, the phrase describes either one – or two – of them, depending upon how you react to their little t-shirt sales campaign.
Today, Adrants runs this item – “Creative Guys Sell Handicapped T-Shirts. WARNING: Several of the t-shirts feature graphic sex acts and the content will likely offend most people. Profanity, too.
A quote from the article goes like this:
PHD Account Planner Torsten Gross and freelance art director Martin Sondergaard have launched a line of t-shirts that unmercifully poke fun at cripples, yes, cripples in a very un-PC manner. Before all you PC types get all worked up, Gross is a cripple himself and enjoys celebrating that fact – even if it’s in a way that some might not like.
Would Camp ASCCA benefit from such a campaign, should they seek out an advertising agency?
Here is the site where they are selling their t-shirts. Again, remember that WARNING above.
So, I ask you. What do you think? Is this OK? Would this tactic, aimed at changing people’s perceptions of people with disabilities – and how we treat PC references – fly for Camp ASCCA’s audiences?
You might read this earlier post of mine to get an idea of how I might react to such an idea. Check it out and I’ll post my thoughts later.