NYTimes Pageviews and Pulled Businesswire Release

PaidContent.org features a snippet about the New York Times citing a press release from Yahoo! Biz.

If you follow the link to ‘biz.yahoo’, you find this:


This article has been removed at the request of the news provider, Business Wire.

Strange, isn’t it? From PaidContent.org:

NYTimes.com’s RSS Feeds Drive 5.9 Million Pagviews In March: An interesting factoid in the press release by NYTimes.com, announcing record online traffic for March: RSS feeds generated 5.9 million pageviews on the site in March, which represents a 342 percent increase year over year and a 39 percent increase from February’s 4.3 million pageviews. The sections that were most popular among RSS feeds included: Washington and Business… [by rafat] [Apr.18, 05] | NYT |RSS Etc. |

Is there a good reason for such a post to be pulled? Was it an ‘ooops’ by BW? Was it NYTimes? We’ll see if either the numbers/terminology were wrong or someone jumped the gun? Any other ideas why this would be pulled? It just seems strange.

Recently, it was reported that Wikipedia “Launched in 2001, … is one of the most visited Web sites worldwide, according to Alexa Internet Traffic Rankings, with more than 500 million page views per month.” Since this number makes the “5.9 million pageviews on the site in March” seem miniscule by comparison, is this the reason it was pulled?

Sure, they are ‘likely’ referring to 5.9 million additional pageviews thanks to RSS, but still… Won’t know until someone puts out an explanation.

Hat tip to Michael Tippett at NowPublic for the link.


0 thoughts on “NYTimes Pageviews and Pulled Businesswire Release

  1. Robert

    Thanks, Constantin. A great example for my students for a “when things go wrong in a release” discussion. (grin)
    Thank you, Alice, too!

  2. Mark Dunn

    Hi Robert,
    In fact, this was an error by The New York Times Company, not Business Wire (that would be my employer, full disclosure).
    For the edification/education of your students, though, it is a time-consuming effort to run a correction over the wires, and I’ll spare you the technical details.
    In any event getting things straight the first time is definitely the way to go, especially for public companies whose press releases are also disclosure documents for the financial markets (that’s an entirely separate issue, though).

  3. Robert

    Thank you, Mark. It was interesting. The very day this happened we were talking about releases, etc. and the pitfalls of said process in class. Then, lo ‘n behold – I found this example.
    Thank you very much for sharing these insights. I’ll be showing them to the students tomorrow. Great learning experience for them.
    Take care.

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