Billboard Is Blogging :: Billboard PostPlay

Music fans rejoice. Billboard is blogging. Billboard PostPlay.

Rafat Ali, the publisher of PaidContent.org, is doing the blog for them.

paidContent.org’s Joint Venture With Billboard Launches

We’re launching our first joint project, Billboard PostPlay in association with Billboard. The joint blog will cover all aspects of digital music: online, mobile music, P2P, devices, legal issues and others.

More on the launch here…

Billboard gives some insight into the move here. Read on …

Billboard has entered the blogosphere with the launch of Billboard Post Play, a Web log offering digital music news, trendspotting and analysis. Billboard Post Play is accessible through Billboardpostplay.com. It is written and maintained by Rafat Ali, editor of the popular and influential blog PaidContent.org.

The site aggregates links to stories from across the Web pertaining to digital music along with commentary and analysis by Ali and his team of industry experts. Additional site content will be user-generated. Readers will be able to comment on and update stories and provide links to relevant articles. As a convenient research feature, the archives will be collected by subject and category as well as by calendar date.

The site launched today (March 2) with Ali posting live from the fifth annual Digital Music Forum in New York, which was hosted by Digital Media Wire and sponsored by Billboard. (Source)

It is getting some play, but haven’t seen a lot about it yet. From Investors.com we learn:

The music industry’s trade magazine, Billboard, has added a Web log to its Internet efforts.

The producer of Billboard PostPlay is Rafat Ali, the publisher of PaidContent.org and other digital media blogs. PostPlay is his first joint project, similar to efforts by Nick Denton’s Gawker Media to produce sponsored Web logs for corporate clients like Nike and Audi.

It appears likely that it will be the first of several blogs for Billboard, since the Web address is billboard.blogs.com.

A copy of the full release is here.

There is a prominent link at BillboardBiz. Yet, there is not a link on the Billboard.com front page – that I can find. Hmm? Are they wary? Just going slow?

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