Visit the $25,000 baby – Lifehacker. Actually, with a three month deal, the ‘baby’ is worth $75,000 – initially.
From AdAge: SONY PAYS $25,000 A MONTH FOR GAWKER BLOG
New ‘LifeHacker’ Focuses on Personal Gadget Software
January 31, 2005, By Kris Oser
NEW YORK (AdAge.com) — Sony Consumer Electronics e-Solutions Group is the exclusive sponsor for the launch of LifeHacker, a blog that goes live today about the software of personal gadgetry by Gawker Media, according to the online company.
The Gawker/Sony deal between a leading blog and a global marketer marks a new milestone for the commercialization of blogs.
Also see this in yesterday’s Adrants.
(Edit: Sorry for the screaming all caps headline. I’ve changed it. I was using the Firefox “JustBlogIt!” extension/plugin and it copies the headline as is from the site. Forgot to edit it earlier.)