Alison Stateman first wrote of the pending site in PRSA’s ‘Strategist’. I was hoping for a blog type of format, I know – unrealistic, and right now it is no where near that … save the weak ‘Talk With Us’ page.
Still, here is an example of the world’s largest company, not just ‘any’ large company, using a CMS portal to try and start a conversation – well, more like launch a defense. I don’t know why, but I have hopes that they might go a little further with this. Sure, if they do some sort of real ‘conversation’ the comments would be moderated. Too risky to leave it wide open, but consider the boost they ‘might’ get from an open conversation.
Right now it is more of a large scale promo/recruiting/”we’re defensive”/newsroom site.
Yes, they do have bits about the more touchy issues addressing the company. Give them credit for taking a step in the right direction.
I agree with Shel. This one is a site to watch! 🙂 Check it out at WalMartFacts.com.