Wired.com: “The Decline of Brands” (Americans have become less loyal)

The Decline of Brands

Decline by overpopulation. The noise – the clutter – “Americans have become less loyal”…

Since 1991, the number of brands on US grocery store shelves has tripled. Last year, the US Patent and Trademark Office issued an incredible 140,000 trademarks – 100,000 more than in 1983. The average American sees 60 percent more ad messages per day than when the first President Bush left office. A handful of years ago, David Foster Wallace fantasized in Infinite Jest about an America in which corporations sponsor entire years – the Year of the Whopper, the Year of the Depend Adult Undergarment. The fantasy seems more reasonable by the day.

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