A cautionary tale on ‘sipping the blogger koolaid’…

From MediaPost’s: Media Daily News: Are ”We The People” Bloggers or Just Readers?
By Adam Guild
President, Interep Interactive
Thursday, November 04, 2004

Do bloggers represent the people? Do they give us a more accurate read of how the nation reacts to events than say The New York Times or the L.A. Times?

It is not unusual now to see print journalists use blog copy or interview bloggers to help justify their point of view in stories. Increasingly, all traditional media reporters are using blogs to take the nation’s temperature. But is this a good or a bad thing? Maybe it’s a little of both.

Not all bloggers are raving lunatics. Many have credentials surpassing CBS reporters. Others are experts in what they are writing about.

It is usually these folks who are tracked and sampled by the offline press in their effort to “read” public opinion. But I would argue these folks are in no way representative of most of the population. They are unique individuals (who in fairness usually post reactions from all sorts of their readers who could be considered “the people”).

There is something special about anyone who takes the time and energy and often money to maintain a blog. They clearly have an urgent personal need to be heard or perhaps they feel some sort of public service calling to provide their own perspective.

In either case, I don’t think they are representative of most Americans. And while I enjoy having these many and varied voices added to the national debate on (gosh, nearly everything) I am worried that the mainstream offline media maybe overstating their influence and creditability.

Maybe I should start a blog on all this.

Read the entire post …

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2 thoughts on “A cautionary tale on ‘sipping the blogger koolaid’…

  1. CT

    Of course bloggers aren’t representative of the average American (nor any other nationality). For the most part, they have no intention of being so. Their goal is to project their own viewpoints, not serve as a sample statistic for any larger group. I think he’s mulling over a perception of what blogs are “supposed” to be about, that’s inherently false.

    Tapping qualified experts in particular fields is a time-honored tradition. If blogs make access easy to such sources, all the better.

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