Another CMS application in marketing/PR. This one from a PRNewswire release: ActLikeAMan.org Site Launched by Prostate Cancer Foundation and Kintera
LOS ANGELES, Nov. 3 /PRNewswire/ — The Prostate Cancer Foundation (PCF) today announced the launch of the actlikeaman.org website with the help of technology solutions provider Kintera(R) Inc. (Nasdaq: KNTA). The site will complement the PCF’s new public awareness campaign, “Act. Like a Man.” which seeks to transform divisive energy into positive statements about what men have in common and the fact that although men have differences, they share equal vulnerability to prostate cancer. The site will operate largely to generate awareness and act as a draw for research funding.
More from ‘ActLikeAMan.org’:
“As we know, prostate cancer does not discriminate in who it afflicts — one in six American men will have prostate cancer at some point in their lives, and 30,000 men a year die from the disease,” said Leslie D. Michelson, vice chairman and CEO of the Prostate Cancer Foundation. “The ActLikeAMan.org website reflects the importance of fighting the disease through every possible means available, to aid in the funding for research and testing.”
Hey, it is a new spin on targeted ‘CMS’ used specifically for (1) Customer Relationship Marketing and (2) fund-raising.
Kintera Sphere(TM) software platform for
customer relationship management (CRM), Kintera’s Friends Asking Friends(R)
solicitation program, secure online donations and web-based communication
tools to manage eNewsletters and “Spread the Word” grassroots marketing. The
PCF website allows the Foundation to clearly communicate in real time with
supporters, and enables them to form a true community with a common cause.
Since partnering with Kintera, the PCF has experienced a doubling of
visitor time spent on their website and a 1,000-fold increase in online