Well now, this is pretty interesting. I am reminded of an early post in this blog regarding the wonderful Elizabeth Albrycht. In that post, 8/5/2004: “CorporatePR’s” Elizabeth Albrycht is not happy (nor would you be), you may recall that Elizabeth wished more news organizations would accept releases via RSS feeds.
Well Elizabeth, someone was listening. And, with the adoption of this service by the U.S. Department of State, perhaps more news organizations will buy into the RSS feed process.
Many PR practitioners would deeply appreciate having the ability to ‘stream’ their press releases into newsrooms. Then, the newsrooms can decide what they want. Also, they will no longer blame PR practitioners for ‘stuffing their mailboxes’ with releases.
Here is our early adopter (ok, by early … I mean early from the ‘snails’ group): The U.S. Department of State. Via Dave Winer:
Office of the Spokesman
October 28, 2004
In addition to our popular electronic subscription services (see: http://www.state.gov/www/listservs_cms.html ), the Bureau of Public Affairs now provides Really Simple Syndication (RSS) feeds to provide the latest State Department news to readers via websites, desktops, or PDAs. Subscribe on your RSS feeder to the following URLs for State Department homepage highlights, press briefings and releases, and remarks by the Secretary of State:
If you are not familiar with RSS news feeds, please use your favorite Internet search engine to learn about it and find free or buy RSS software. Search on “RSS reader.”
Contact: Chuck Vella, 703-875-4926
Released on October 28, 2004