I offer you this variety of links to articles (with summaries) on topics of interest. Some are a bit dated, but good reading, nonetheless!
Stumped for an idea to blog about? Check out this list of ‘PRStudies’ links from TheNewPRWiki.
From Steve Rubel, we learn of this: Micro Persuasion: State of the Blogosphere
In case you missed it, David Sifry from Technorati has put together a great “State of the Blogosphere” report. Part I covers the size of the blogosphere (4M blogs). Part II notes that a new blog post goes up every 4.6 seconds. Part III looks at the level of authority and influence that various blogs are attaining, and compare that with many traditional media sites. And Part IV sizes up the corporate blogging market and Sun and Microsoft’s influence. This (from Part III) is perhaps the most fascinating chart in entire package for PR pros.
October 10, 2004
Things have been incredibly busy over at the day job, so it is nice every once in a while to take a step back and look at the big picture. To prepare for my presentation at last week’s Web 2.0, my team ran a number of analyses on the collected data that we’ve been tracking since November 2002, when the Technorati service started, and we’ve noted a number of interesting trends over the past 2 years, so I thought I’d take some time out this week and blog about each one of them, accompanied by some charts and graphs showing the underlying data.
And, more good sites to visit…
THURSDAY, OCTOBER 28, 2004
Here’s an Iraq dispatch from WSJ’s Fassihi that wasn’t leaked
Columbia Journalism Review
Farnaz Fassihi was asked in August to write this piece for Columbia Journalism Review. After her private e-mail was widely distributed last month, “she became Exhibit A in the perennial discussion about the link between the published work and private opinions of reporters,” says CJR’s intro to Fassihi’s article. “[The CJR piece] is a full slice of Fassihi’s reality in Baghdad, and it raises a question: How could she work there and not have an opinion?”
Posted at 11:36:07 AM
The interface is like any online content management system. When you enter, it looks a bit like a basic word processor with buttons allowing you to bold and italicize words and another button allowing you to add links to the text. For instance, if you were an investment adviser and wanted to offer your clients a daily overview of your thoughts in order offer them guidance, a Blog would allow you to easily place a link to web pages or articles supporting your opinions. Assuming you are part of a network of other investment analysts and advisers, you would also establish links between your Blog and that of like-minded colleagues. Every day you add to your Blog, you are not only doing your clients an added service, you are also working to improve the rankings of sites linked to from your Blog and in turn, your own.
This phenomena has had a fairly significant effect on Google. Many marketers have found how easily manipulated Google can be if you can harness the power of Blogs. In the example above, an investment adviser uses his or her Blog responsibly and gets good results from it. The power of Blogs goes both ways though. Similarly, if you were a lobbyist for a pharmaceuticals giant and you wanted to influence political decision makers, you might publish an industry specific Blog touting the accomplishment of your clients. You could link to doctors, research teams, and published studies supporting your lobby, eventually turning the Blog into a de facto news site. If you were a sneaky lobbyist, (not that one thinks lobbyists might be sneaky), you might use the strength of your Blog to ensure your clients’ websites come up high in Google’s index by incorporating the daily Blog entries into a much larger SEO/SEM campaign. The strategy is again obvious but it obviously has highly dubious applications. Nevertheless, it is being employed by search engine marketers and is likely about to be picked up by Madison Ave. While it doesn’t exactly spell doom for Google’s search results, overuse and gross manipulation of Blogs for their SEO advantages will almost certainly push Google to reconsider the weight it gives links originating from them.
And, finally … You may remember that PayPal ground to a halt recently. It had a chilling effect on some users.
In an effort to promote goodwill among their customers, PayPal is going to give back some transaction fees.
Hey, at least they are making an effort to be nice. 🙂 Here is the e-mail I received.
Thank You for Your Business
Dear Robert French,
Recently, the PayPal site had technology issues that may have hindered your ability to conduct business using PayPal.
To show our appreciation for your continued business, we’re going to credit you for PayPal transaction fees incurred on October 28, 2004, between 12:00:00 AM PDT and 11:59:59 PM PDT.†
You don’t need to do anything to receive your credit. We’ll add up the transaction fees you accumulate, and send a credit to your PayPal account by November 25, 2004.
Read FAQs to learn more.
†Transaction fees will only be credited to users in certain countries.
Please note: Outside of the U.S. Pacific time zone, this 24-hour period will not match exactly the October 28 calendar day.
Of course, I did not have any PayPal activity today … but, it was still nice.