I wish I could be at the PRSA international convention. This is what I will miss. This is the kind of ‘rational’ thought re: blogs that I can agree with:
Straight Talk About Blogs: Do You Really Need One?
by B.L. Ochman
September 14, 2004
Talk of blogs is everywhere. Corporations, authors and experts of every stripe are finding that blogs can be valuable marketing and PR tools.
But blogs aren’t for everyone. So before you join the blogosphere, consider both the advantages and the caveats. (Via MarketingProfs.com)