After some ‘prodding’ (gently and well-intentioned) by B.L. Ochman (who wrote about it, but did not ask for the session) and the International Association of Online Communicators (IAOC) who asked for the session (plus, a little ‘back-n-forth’ over at Steve Rubel’s blog) – (did I leave anyone out?), there is movement by the PRSA — a “Workshop (has been) added to the PRSA International Conference!”
“Straight Talk about Blogs and PR”
Tuesday, October 26
In public relations, blogs can either be your best friends or your worst enemies — sometimes both! Members from the International Association of Online Communicators (IAOC) present three very different views on blogging and public relations. Learn about how blogs work, how they can hurt you, how to influence them and how to manage the time and toll they require.
Steve O’Keefe, executive director, Patron Saint Productions
Tulane University professor of Internet public relations
B.L. Ochman, director and blogmaster
Steve Rubel, vice president
CooperKatz & Company, blogmaster
How interesting that it was ‘blogs’ that seem to have helped ‘encourage’ the change of heart and go with the session after “another was cancelled”. Ah, the power of blogs.