Well, I’ve never suggested to you that blogging can be a financial boon, but I do feel it has significant possibilities for future PR and Marketing (MARCOM) activities.
That being said, I bet many of you would like to know if anyone ‘is’ pulling down significant revenue from their blogging activities.
They are the ‘A-list’ bloggers … the people you would expect to have ample audience (consistently visiting and staying for a significant amount of time) reading their blogs.
I do not know if the following revenue streams are accurate, but I wouldn’t be surprised that these blogs could generate significant income (provided that the ad stream is steady). And, all that revenue does not come without problems.
The ‘good thing’ about “assuring your blog ad customers of your blog’s circulation size” is: verifying traffic is relatively easy (see BBClone and many other ‘counters’). Also, even more compelling, there are the ‘server logs’ themselves. This makes circulation scandals unlikely in the blog world. Or does it? 😉
At any rate, it is an interesting topic. So, check out this discussion from Simon World:
Reading the online symposium hosted by John Hawkins, with Michele, Ace, Bill of INDC and Frank J I came across the following exchange:
John Hawkins: Speaking of which — take a look at the following numbers. This is how much money the following bloggers are making per week off of Blogads if you take how much money they charge for a weekly ad and multiply times the number of ads they have. Keep in mind that these numbers will be a bit high because rates longer than a week are a bit cheaper…
Frank J.: Instapundit is making more than my salary as an engineer.
John Hawkins: Daily Kos $14,500, Talking Points Memo $8500, Eschaton $6000, Instapundit $3250, Andrew Sullivan $5200…
Ace: John, You’re killing me. Crushing me.
John Hawkins: Hugh Hewitt $3000…
Michele Catalano: A week?
John Hawkins: MyDD $6200 , Wonkette $4000
Also see this column from Paul Colford at the NY Daily News.
Who is Simon? Well, read this interview, or visit his About Me page, or just read his blog, Simon World. I’ve been looking in on the blog for awhile. It is quite entertaining and contains some very interesting content.