This is a compelling take on ‘content’. Add this to Jeff Jarvis and we’re getting somewhere on the adoption of these new innovations.
Content and the tools to access it (Scoble to Gates):
It’s a trend that will wash over the tech industry over the next three years.
I told him to understand the content-creation trend that’s going on. It’s not just pod-casting. It’s not just blogging. It’s not just people using Garageband to create music. It’s not just people who soon will be using Photostory to create, well, stories with their pictures, voice, and music. It’s not just about ArtRage’ers who are painting beautiful artwork on their Tablet PCs. It’s not just the guys who are building weblog technology for Tablet PCs. Or for cell phones. Or for camera phones.
This is a major trend. Microsoft should get behind it. Bigtime. Humans want to create things. We want to send them to our friends and family. We want to be famous to 15 people. We want to share our lives with our video camcorders and our digital cameras. Get into Flickr, for instance. Ask yourself, why is Sharepoint taking off? (Tim O’Reilly told us that book sales of Sharepoint are growing faster than almost any other product). It’s the urge to create content. To tell our coworkers our ideas. To tell Bill Gates how to run his company! Isn’t this all wild?
Now that everyone is creating content, we want to consume it. That’s where news aggregators come in. NewsGator. FeedDemon. NetNewsWire. Bloglines. Radio UserLand. RSS Bandit. SharpReader.