PR Opinions: “Don’t forget the credibility of the media online…”

PR Opinions: ” … credibility of the media online …”
Don’t forget the credibility of the media online…

A new Internet research report contradicts a popular Internet theory that the media is becoming less influential. According to the report the media remains one of the most reliable sources of online information for consumers everywhere.

That’s one finding in a fantastic new report from the University of Southern California:

“The Digital Future Report: Surveying the Digital Future” (PDF)

Its the fourth year the report, which includes interviews with 2,000 households on their use of the Internet, has been published and it makes for fascinating reading.

They found that 74.4% of respondents say that information on established media Web sites is reliable and accurate.