Grassroots Enterprise Launches “Multiplier Tele-Friend;”

There are plenty of commercial CMS applications. There are opensource versions of ‘this’ kind of grassroots campaign CMS. See CivicSpace and AdvoKit to name two.

Thoughts: I do find it interesting that this ‘campaign’ package is out. The Dean campaign really invigorated the search for online applications to do campaign organization at the grassroots level. I do find the ‘grassroots’ label here interesting (see define:grassroots and define:P2P at Google). P2P most often used for ‘peer to peer’ takes the ‘online community’ reference here to a new niche.

The earliest variation was, right? This predecessor is used primarily for scheduling of meetings. It was used heavily in the primaries. (Dean For America has replaced their primary campaign page.) Still active, you will find Bush 2004 and Kerry 2004 – both sites.

I’m still thinking about this. So chime in as we come up with some sort of ‘sense’ for all of this.

We used ‘Yahoo! Groups’ two, or three, years ago for class projects. Hmm? This is going to take further thought.

I do wonder about the need to pay for this with the opensource options. But, I haven’t seen what is inside of the “Multiplier Tele-Friend” option. And, I imagine, they are paying for ‘support’ and upgrades, etc.

Now, their release:

Grassroots Enterprise Launches “Multiplier Tele-Friend;” Sierra Club First to Employ Revolutionary Technology to Let Volunteers Get Out the Vote from Home

9/16/2004 1:45:00 PM

To: National Desk

Contact: John Hlinko of Grassroots Enterprise, 202-741-3798 or

WASHINGTON, Sept. 16 /U.S. Newswire/ — Grassroots Enterprise, a public affairs firm specializing in high-impact ways (sic) [to] recruit, retain and mobilize stakeholders, today announced the unveiling of its newest offering: “Grassroots Multiplier Tele-Friend.” The technology offering will enable supporters to log on, call target voters, and enter information and responses — all from the comfort of their own homes.

The Sierra Club, one of the nation’s most influential advocacy organizations, will be the first to roll out the service this week, as part of its “Road to Somewhere” effort. (

“Multiplier Tele-Friend has dramatically increased our ability to engage our volunteers in the Sierra Club’s voter education activities,” said Sierra Club National Media Director Kerri Glover. “Used as a virtual phone bank for our Road to Somewhere program, Multiplier Tele-Friend gives us an easily manageable way to involve volunteers and focus their energy in areas where we really need their help.”

Multiplier Tele-Friend builds on the highly successful virtual phone bank efforts employed by the Clark and Dean campaigns in this year’s election. Not only does it offer the opportunity for volunteers to log on and access phone numbers, it lets them enter unlimited fields of feedback from calls, communicate with other volunteers via a blog-based community, and process volunteers and donations.

“With Multiplier Tele-Friend, we can offer organizations a way to use their full community of virtual volunteers for GOTV, advocacy, and even fundraising,” said Arvind Rajan, President of Grassroots Enterprise. “And we have designed the service with speed in mind. Organizations interested in using Multiplier Tele- Friend can have it fully operational in as little as 48 hours.”

For full details on Multiplier Tele-Friend, contact John Hlinko at


Founded in 1999, Grassroots Enterprise uses sophisticated technologies and communications strategies to help its clients identify, inform and mobilize their most powerful resources — their members, employees, supporters, customers, shareholders, business partners, and other stakeholders — to influence legislative and regulatory debates and shape public opinion. GRE serves a wide range of Fortune 500 companies, trade associations, and advocacy organizations across the country. It is a privately held, non-partisan company.

Grassroots Enterprise, Inc. has offices at 1101 17th Street, NW, Washington, DC, 20036 and at 410 Jessie Street, San Francisco, CA, 94103. For more information, contact: John Hlinko at or 202-741-3798. The company Web site address is: