Rex Hammock, magazine publisher, has a great blog about – well, magazines. Check it out.
rexblog.com is the weblog of Rex Hammock and typically is about magazines, the magazine industry and custom publishing. Often, however, rexblog.com links to totally random stuff.
his latest theme is ‘outing’ new ‘vaporzines’ … those announced, but non-existent, new publications (or, just ‘floating ideas’ for those mags) … interesting and funny stuff, really … and news from B’ham is among his recent posts
A note of clarification for publishers who think they should be angry that I’m (Rex Hammock) calling their magazine concept something negative: The term vaporzine is not one of derision regarding a magazine concept or plan, nor does it indicate any judgement on the part of this weblog about the magazine or planned magazine’s chances for success. It refers merely to the stage at which an announcement, press release and prototype is all that actually exists during a pre-launch or “premiere” issue stage of a magazine start-up process. Actually, I think all magazine concepts are wonderful and want to assure you that yours has, gee, a really good chance of succeeding. Again, just for clarification for those of you who did a google search on your magazine’s title and came to this, I call ALL pre-launch magazines vaporzines, not just yours.