people hate internet ads – but, they work

from, “people hate internet ads, but they work for advertisers (although there is room for improvement”) … see “Cyberspeak: Net ads are hated, but they work; room for improvement”

The survey found that while online advertising is somewhat effective, consumer frustration over ad bombardment threatens to weaken its effectiveness in the future. And yet, while consumers desire a solution to advertising “clutter,” they are not willing to pay for any such solution.