The worst PR mistakes

The Worst PR Mistakes

This workable public relations blueprint will help you persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads to the success of your department, division or subsidiary.

Bob Kelly counsels, writes and speaks about how successful businesses, associations and non-profits achieve their objectives using the high-impact, fundamental premise of public relations. A public relations counselor, he has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House.