from PR Fuel, we find:
By Wendy M. Grossman: Friday 06 August 2004, 12:22
PR PEOPLE hate journalists, we know this. Well, wouldn’t you, in their shoes? We are rude, arrogant, and we never return their phone calls. (We can’t. We have to stay one-up.)
This may explain PR Web sites. There are only three classes of people who use PR Web sites: rival PRs, prospective clients, and journalists. Rival PRs and prospective clients you want to impress with how cool and hip you are. Journalists you want to alienate. It’s arguable that today’s crop of Web sites do just that very effectively.
and, while you’re there (PR Fuel) check out the 2 year anniversary issue of their newsletter/blog – Twenty-Four Months In PR Heaven