Know your audience! Details, it is all in the details – Microsoft

from c|net news, Microsoft reveals development and marketing gaffes

you have to respect them for sharing these examples, although they are not pretty (not at all)

Microsoft has also managed to upset women and entire countries. A Spanish-language version of Windows XP, destined for Latin American markets, asked users to select their gender between “not specified,” “male” or “bitch,” because of an unfortunate error in translation.